Marketing and Admissions at Reigate Grammar School (RGS) is an important function and is integral to the school’s ongoing success. Its role within the school is to drive awareness, generate enquiries, recruit new pupils and maximise satisfaction and advocacy with existing families, which in turn generates a positive perception and helps fuel word of mouth, which is a very important driver of school marketing and admissions.

The Marketing and Admissions Executive will work as part of and provide support to the Marketing and Admissions team. The team consists of five core members: Director of Marketing and Admissions, Head of Marketing, Marketing Executive, Admissions Executive and an Events Coordinator. Senior Leadership is also heavily involved and the Headmaster sees this as a significant personal professional priority in his work. Whilst the team has individual roles and responsibilities, there is also a great deal of collaboration with regard to events and to support other team members at peak periods.

Reporting to: Director of Marketing and Admissions

THE ROLE

This role has been created to enhance engagement and drive recruitment across all key entry points to our Senior School. The right candidate will understand and proactively seek opportunities to reinforce the sense of belonging within the RGS community, and support sustained growth through a joined-up, group-wide marketing and admissions strategy.

This is a dynamic, hands-on role that blends marketing, relationship management, engagement and admissions coordination.

KEY RESPONSIBILITIES:

Initially they are likely to include:

RGS Prep Schools Engagement and Transition

Enhance the prep school experience (RSM, MKF, CPS and STCs) through consistent communication, relationshipbuilding and tailored engagement to support retention and early buy-in to the wider RGS journey.

Senior School Recruitment

• Support recruitment at key entry points

Parent Ambassador Programme

• Manage and expand the Parent Ambassador initiative to strengthen word-of-mouth advocacy, using experienced and trained parent representatives across all schools in a sustainable and strategic way.

Admissions Support

• Oversee the prep-to-senior school transition experience.

• Organise and manage interviews, taster sessions, and scholarship assessments for Year 5 prep families.

• Work closely with the Admissions Executive to deliver a high-quality journey for all families.

• Act as a CRM and admissions database expert to streamline processes and identify trends.

• Support international admissions, including processing visa applications.

• Respond promptly and professionally to ad-hoc admissions enquiries.

• Coordinate and attend key marketing and admissions events (some evenings and weekends required).

Feeder School Programme:

• Manage the feeder school programme and oversee recruitment fairs and events

Marketing Support

• Assist with marketing campaigns, open days, digital content creation, and school events.

• Monitor competitor activity and market trends.

• Provide insights to help maintain a competitive edge.

• Support content collection and creation, ensuring that all marketing materials showcase the vibrant life of RGS

• Support the overall school marketing and admissions processes, including other entry points to the school, tour management, supplementary, bursary and sibling admissions and key admissions events